Tomorrow’s companies need exceptional domains. We acquire them today.
Pollock Fund invests in premium single-word and category-defining .com domains. These are scarce, one-of-one assets, selected and managed by General Partners with more than 50 years of combined experience in the domain market.
- Forbes
- DNJournal
- Domain Name Wire
- DomainInvesting
- DomainSherpa
- NamesCon
What is a premium domain? A one-of-one asset.
There is only one Temple.com. Only one Sword.com. A premium .com is the most recognizable address a company can own for a word, a category or an idea, and once it is held, no one else can have it. For investors who know real estate, art or other scarce assets, the logic will feel familiar. The market around it is far less known.
Why premium domains hold value.
Four characteristics make premium .com names behave differently from almost any other digital asset.
Scarcity
The best names are already owned. Each one that reaches an operating company leaves the market, often permanently.
One-of-one
Each name is irreplaceable. Comparable sales inform value, but no two assets are truly interchangeable.
Commercial relevance
Exceptional names carry trust, recall and category ownership for the businesses that build on them.
Finite supply
Every single-word .com was registered decades ago. Supply cannot be expanded; it only changes hands.
A mature asset with new demand behind it.
Premium domains have traded privately for decades. What has changed is who needs them and how few remain available.
How the asset behaves
| New supply | None for single-word .com |
| Carrying cost | Minimal annual renewal |
| Physical upkeep | None |
| Buyers | Operating companies, founders, brands |
| Institutional ownership | Still limited |
AI-driven company formation
New companies are being formed faster than ever, and the most ambitious need credible, memorable names to compete.
Fixed since the 1990s
The inventory of premium .com names has not grown in a generation. Each acquisition by an end user removes another name from the market.
Institutional capital has barely entered
The asset class remains dominated by individual owners and specialists, which rewards experience, relationships and disciplined pricing.
Value tied to commerce
A great name works across industries and eras. Its usefulness does not depend on any single business model or technology cycle.
Scarce assets, acquired with discipline, held with conviction.
Acquire below intrinsic value, hold with patience, sell into demand. The framework is simple. The judgment applied at each stage reflects decades of experience in a private, relationship-driven market.
Identify
Single-word and category-defining .com names with relevance across industries.
Acquire
Below intrinsic value, through direct relationships in the aftermarket rather than brokered auctions.
Hold
Zero leverage and minimal carry costs mean no forced selling and no artificial deadline.
Position
Active portfolio management so each name is maintained, presented and ready for serious buyers.
Transact
Sell into demand, when an end user’s need for a specific name meets the right price.
Why this team, in this market.
Premium domains do not trade on a public exchange. Pricing, access and timing depend on relationships and experience, and our partners have built both over more than two decades in this market.
Specialized expertise
Decades of buying, selling, valuing and managing premium names, including thousands of domains under management.
Market access
Direct relationships with owners, brokers and buyers across the domain aftermarket, built over 20+ years.
Disciplined acquisition
Rigorous asset valuation applied name by name, with a willingness to walk away from the wrong price.
Patient capital
A long-term structure that lets assets be held until demand arrives, not sold to meet a deadline.
Operating experience
Our partners have built and backed internet companies, including a top-level domain registry, and understand why businesses pay for great names.
Decades inside the market we invest in.
The partners behind Pollock Fund have been buying, selling and speaking about premium domains since long before the asset class had a name. Their record includes some of the most notable single-word .com transactions of recent years.
Combined years of the partners in the domain market
GP relationships across the private aftermarket
Braden and Alan have invested together for over two decades
Premium domains managed in Braden’s portfolio since 2014
Multiple publicly reported sales by the principals
Selected names
A selection of premium domains associated with the principals’ transaction history. Final names and attribution subject to approval.
Plus additional premium names across more than two decades of private transactions. Financial terms remain confidential.
Request investor information →The partners behind the platform.
Pollock Fund is led by its two General Partners, supported by a team with direct responsibility for transactions and portfolio management.
Braden Pollock
As an active domain investor, angel investor, founder, and author, Braden Pollock has spent decades at the forefront of internet commerce. His philosophy combines rigorous asset valuation with a flexible, forward-thinking approach to digital trends. Braden serves on several Boards including the Internet Commerce Association. He is a frequent keynote speaker and an advocate for transparency in the digital asset space. He founded the Pollock Fund, which focuses on premium domain names and digital assets.
Alan Ezeir
Alan is an entrepreneur and angel investor with 30 years of experience building internet infrastructure companies. He co-founded Global Domains International, the official registry for the .WS top-level domain, and has invested in dozens of digital companies. By simplifying complex concepts for investors, Alan has successfully raised and deployed hundreds of millions of dollars over the past three decades. A UCLA graduate and member of the Young Presidents’ Organization (YPO), Alan also co-founded Domain Cost Club and Circle Square Capital. He has worked and invested alongside Braden for more than two decades, and their partnership is built on complementary perspectives and skill sets that allow them to collaborate effectively as a team.
Daniel Koleshchuk
Daniel Koleshchuk began learning about domain names in 2011, mentored early on by industry veteran Braden Pollock. He turned his passion into a career in 2020, joining Hilco Digital Assets at launch. During his 3½ years with the firm, he played an integral role in the sale of some of the world’s most valuable domains, including Chat.com, Gold.com, and Icon.com. Known for his strategic approach to identifying end users, Daniel has contributed to over $100 million in completed transactions.
Ally Ferrara-Miller
Ally has been working with Mr. Pollock since 2012 and has become an integral part in many of his companies, including Legal Brand Marketing, ScienceFiction.com and LegalBrandDomains.com. Since 2014, Ally has managed Braden’s domain portfolio consisting of thousands of premium domains. She oversees the management, maintenance, monetization and transactions within the portfolio. In Ally’s role as Portfolio Manager of Pollock Fund, she oversees all Fund assets and client relations. In addition to her work with Mr. Pollock, Ally is also the founder of the nonprofit organization, All for Lunch, Inc., which works towards the mission of eliminating school lunch debt and fighting against childhood food insecurity.
LinkedIn →In the news.
“Domain Name Wire Podcast: Braden Pollock’s Record Year”
Braden joins Domain Name Wire to discuss the domain aftermarket and the notable sales behind a record year.
Listen NowMedia
Speaking & appearances.
Braden Pollock regularly speaks on digital asset valuation, marketing, and investment strategies.
Interested in Pollock Fund?
Fund details are shared privately with qualified investors. If the asset class and our approach interest you, we would welcome a conversation.
- An introductory call with the General Partners
- Offering materials provided directly to qualified investors
- Answers to your questions on the asset class and strategy
Get in touch.
If you’re an accredited investor interested in the asset class, or you’d like Braden or Alan for a conference, podcast, or press interview, we’d like to hear from you.
- Headquarters
- Los Angeles, California
- Inquiries
- Accredited investors, conferences, podcasts and press
- Response
- Usually within two business days